Thou Shall Not…

  1. allow “The Heartland Express” website and YouTube channel to compromise and consume our family; referencing a quote from Mark Twain, With courage you will dare to take risks, have the strength to be compassionate, and the wisdom to be humble. Courage is the foundation of intergrity.
  2. establish additional platforms akin to facebook, and instagram; referencing a quote from the documentary The Social Dilemma, It’s 2.7 Billion Truman Shows.
  3. allow advertisers or establishments to influence our reviews or comments; referencing a quote from David Ogilvy, Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out. 
  4. behave with the intent to develop an income stream via “The Heartland Express”; referencing a quote from Tyler Durdan in the movie “Fight Club”, Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.
  5. pander to our viewers; referencing a quote from Gary Oldman, If you constantly pander to the wishes of others, you will never accomplish anything.
  6. plan a trip that requires driving at night; referencing statistics from the National Highway Traffic Safety Administration (NHSTA), Fatal accidents are three times more likely at night.
  7. exceed 65 MPH and remain 5MPH below the posted speed limit when towing “The Heartland Express”; referencing a quote from the State Trooper to Del Griffith in the movie Planes, Trains and Automobiles, Trooper: Do you have any idea how fast you were going? Del: Funny enough I was just talking to my friend about that. Our speedometer has melted and as a result it’s very hard to see with any degree of accuracy exactly how fast I was going.
  8. work off of a script; referencing a quote from Simon Bishop to Melvin Udall in the movie As Good As it Gets, The best thing you have going for you is your willingness to humiliate yourself.
  9. solicit views using “CLICKBAIT. For example – The RV Odd Couple used a promotional image where both of them appeared completely disoriented and in total shock – the caption was “They Took Our RV” – In reality they VOLUNTARILY released their RV so the MANUFACTURER could send a representative to pick up and transport the RV for desired UPGRADES. TOTAL DECEIT, referencing a quote from Chandrima Chakraborty, Life has become a Clickbait.. you click on people with all your trust and hope, and all you get is disappointment.
  10. allow the impending avalanche of negative comments to effect our mindset; referencing a quote from John Beckwith to Jeremy Grey in the movie The Wedding Crashers, Your goddamn negativity. I don’t need it. I’m an idea man.